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Communication Degree (B.A.), Public and Corporate Communication Concentration

Why Choose a Concentration in Public and Corporate Communication?

The Public and Corporate Communication concentration focuses on the knowledge and skills required to develop and maintain mutually beneficial relationships between organizations or individuals and their publics. You will learn the skills, concepts and theoretical background to enable you to plan, implement and evaluate communication programs directed toward relationship building.

Requirements for the Concentration in Public and Corporate Communication

Requirements for the Communication Major - 45 Credits

    Required Major Core - 27 Credits

    • COMM 0101 - Introduction to Mass Communication
    • COMM 0102 - Introduction to Human Communication
    • COMM 0201 - Introduction to Communication Technology
    • COMM 0204 - Writing for the Media
    • COMM 0207 - Communication Ethics
    • COMM 0209 - Global Communication
    • COMM 0221 - Communication Theory
    • COMM 0307 - Communication Law
    • COMM 0320 - Foundations of Communication Research

    Note:

    STUDENTS MUST ELECT ONE OF THE FOLLOWING CONCENTRATIONS. In addition to the required courses for each concentration, students are required to take electives, one of which must bear a COMM designation. If the concentration requires three or more electives, one of the remaining electives may be chosen from the approved elective list from any of the other concentrations.

      Public and Corporate Communication - 18 Credits

       

        Required - 12 Credits

         

        • COMM 0203 - Principles of Public Relations
        • COMM 0336 - Advanced Public Relations
        • COMM 0340 - Organizational Communication
        • COMM 0342 - Public Relations Writing

        Electives - choose two - 6 Credits

         

        • COMM 0106 - Principles of Video Production
        • COMM 0216 - Issues in Advertising
        • COMM 0220 - Communication and Conflict
        • COMM 0222 - Intercultural Communication
        • COMM 0223 - Web Page Design and Construction
        • COMM 0230 - Fundamentals of Audio Production
        • COMM 0240 - Communication History

        • COMM 0275 - Journalism I or
        • ENGL 0275 - Journalism I

        • COMM 0303 - Persuasive Communication
        • COMM 0312 - Media Criticism
        • COMM 0316 - Special Topics in Communication (when applicable)
        • COMM 0321 - Political Communication
        • COMM 0323 - Interpersonal Communication
        • COMM 0336 - Advanced Public Relations
        • ART 121-131 - Design Workshop Credit: 1 (when applicable)
        • ART 0206 - Introduction to Electronic Publication Design
        • ART 0228 - Graphic Design I
        • ART 0344 - Graphic Design II
        • ENGL 0103 - Speech
        • ENGL 0331 - Special Topics in Professional Writing (when applicable)
        • ENGL 0392 - Business and Technical Writing
        • MRKT 0231 - Marketing Management
        • MRKT 0307 - Marketing Research Techniques
        • MRKT 0328 - Principles of Advertising
        • MOVP 0330 - Sports Promotion
        • POLS 0318 - Public Management Skills
        • PSYC 0200 - Industrial and Organizational Psychology
        • SOCI 0311 - Complex Organizations

        Additional Graduation Requirements

        All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .

          Clubs & Organizations

          Marketing Club

          The primary purpose of this organization shall be to advance and promote understanding of important marketing issues among members.