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Mission Statement and Messaging

Westfield State University fosters intellectual curiosity, encourages critical thinking, inspires civic engagement, and promotes a global perspective. A public teaching institution offering quality programs in the liberal arts and sciences with complementing professional studies curricula, we are grounded in our founding principles of academic excellence and educating all in a diverse and welcoming community. Westfield State develops the knowledge, skills, and character essential for students to reach their full potential and become responsible leaders in society.  We contribute to the economic, social, and cultural vitality of the region.

Key Messages
Key messages combine the attributes, goals, position, and research findings to convey the mission and principal messages of the University.  These key messages should be used whenever possible and appropriate to speak about the University, whether in written or verbal communication.

Distinctive academic tradition/history
Understanding differences, Imagining possibilities

Founded by Horace Mann, Westfield State is an education leader committed to providing every generation of students with a learning experience built on its founding principle as the first public co-educational institution of higher learning in America to offer an education without barrier to gender, race or economic class.  The spirit of innovative thinking and social responsibility is forged in a curriculum of liberal arts and professional studies that creates a vital community of engaged learners who become confident, capable individuals prepared for leadership and service to society.

Unique environment
Classic university environment
Westfield’s residential nature and beautiful setting at the base of the Berkshire Mountains offers every student a rich, classic university experience. Athletics, superb outdoor recreation, 100+ student clubs and organizations, international studies, leadership opportunities, national and international guest speakers, and close connections with the city of Westfield lend a collegial air to the future-focused Westfield learning community.

Personal Experience/Nurturing/Service
Dedicated to the growth of confident, capable individuals
When Westfield students step onto the campus for the first time, they become part of a new family. The learning experience is personalized through advising, independent study, community service, and internships. Faculty who love to teach serve as mentors for students as they pursue personal paths to learning.

Transformative Experience
The experience of the individual enriches the experience of the whole.
Students’ experiences and endeavors on and off campus, at home and abroad reinforce the transformative essence of the Westfield experience and make them desirable candidates for professional programs and employers.

Life-long impact
An education with a life-long impact
A Westfield education provides benefits and fosters relationships and recognition well beyond graduation.

There is a set of attributes that represent the University and its reputation.  These attributes are based on emotional reasons why people attended Westfield, as well as emotional feelings about the University from faculty, staff and alumni.  These attributes can be used to guide messaging and what is conveyed through a marketing message.

  • Affordable
  • Quality
  • Convenient
  • Welcoming
  • Nurturing
  • Beautiful campus
  • Small size
  • Academic excellence
  • Community
  • Friendly
  • Vibrant