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Business Management Degree (B.S.), Marketing Concentration

Why Choose a Concentration in Marketing?

The Marketing Concentration prepares you to master the skills needed to excel in your chosen career. 

Requirements for the Concentration in Marketing

Requirements for the Business Management Major

Business Management majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

    Required Business Core - 39 Credits

    • ACCT 0104 - Principles of Accounting I
    • ACCT 0105 - Principles of Accounting II
    • FINC 0207 - Financial Management
    • MGMT 0107 - Software Applications in Management
    • MGMT 0220 - Production/Operations Management
    • MGMT 0221 - Business Management: A Survey of Organizational Development and Management Principles

    • MGMT 0241 - Business Law I or
    • AVIA 0243 - Aviation Law (Aviation Concentration only)

    • MGMT 0250 - Quantitative Approaches to Business Decisions
    • MGMT 0308 - Organizational Development & Behavior

    • MGMT 0321 - Management Information Systems or
    • ACCT 0345 - Accounting Information Systems (Accounting Concentration only)

    • MGMT 0325 - Business Policy and Strategy
    • MGMT 0338 - International Business
    • MRKT 0231 - Marketing Management

    Non-Business Required Courses - 18 Credits

    • ECON 0101 - Principles of Macroeconomics
    • ECON 0102 - Principles of Microeconomics
    • ENGL 0103 - Speech
    • ENGL 0392 - Business and Technical Writing
    • MATH 0108 - Elementary Statistics
    • MATH 0115 - Mathematics for Business and Social Sciences *

    Note:

    * MATH 0105 or MATH 0106, Calculus I or II, will also satisfy this requirement.

      Marketing - 18 Credits

       

      • MRKT 0306 - Logistics Management
      • MRKT 0307 - Marketing Research Techniques
      • MRKT 0309 - Sales and Sales Management
      • MRKT 0328 - Principles of Advertising
      • MRKT 0337 - Consumer Behavior
      • 0300-Level Marketing Elective Credits: 3

      Additional Graduation Requirements

      All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .

        Clubs & Organizations

        The Westfield Voice

        The Voice is the Westfield State student press with primary emphasis on news that most directly and immediately affects students.

        Website

        WSKB Radio Station

        WSKB is the student-run College radio station which broadcasts music, news, sports and other information.

        Marketing Club

        The primary purpose of this organization shall be to advance and promote understanding of important marketing issues among members.