Logo Usage

Logo Usage:  Athletics Logo and College Word Mark (logo)

The Westfield word mark (logo) is the official brand of the University.  The logo must be used consistently on publications that are distributed on behalf of the college to maintain consistency and credibility among our audiences.  A Brand, Editorial, and Online Guidelines manual has been created to assist you with understanding the proper usage of the University logo. The Athletics logo with the “W” is for use by Athletics only.  The Owl may be used without the “W” for student life and spirit activities.

The Owl and University word mark (logo) are available for download in myWestfield for both web sites and print materials.  Do not modify the logos in any way, and if you are re-sizing the images please make sure that they are proportional.  The seal of the University is for official use only.  Please consult Alyssa Goodreau at ext. 8194 or agoodreau@westfield.ma.edu with any questions related to logo or seal usage.

External vendors should contact Learfield Licensing for assistance with brand usage.

JPEG Logos: Intended for any web purposes and small print publications, but these logos may become "pixelated" (jagged on the edges) when used in some print publications or when enlarged. 

Other Formats of the Logo: EPS and Illustrator versions of the logo may be needed for some applications.  These versions are available by contacting either Alyssa Goodreau in the Marketing Department.