Westfield State University was recently made aware of disturbing social media matters. We take these matters seriously and the University is assessing and addressing them under appropriate policies and procedures. Read President Torrecilha’s message to the campus community on this matter.×
If it’s related to marketing, we can help you accomplish your goals. Getting your message out there can be complex and time consuming, why not let us handle it? Our in-house team of award-winning professionals has experience in marketing strategy, branding, visual design, copywriting, photography, and videography, as well as communicating to your audience on the web and through social media.
Your project begins when you fill out a Marketing Work Request Form.
When you trust us with your project, you can be sure that we will work with you to tailor the messages and materials to be effective, based on solid market theory, and reflective of the identity and messaging of the University.
Allowing ample time to plan is vital to the success of your project. Please don’t wait until the last minute to ask for our help. A project that you think is simple will often have to wait behind other prioritized projects. All projects, regardless of how simple they seem, often take up to two weeks to complete. More complex projects often require six to eight weeks, or more.
Here is a full list of our services, but if you don’t see what you need on this list, let us know and we’ll do what we can to help or send you in the right direction:
When you start a project with us, we start at the beginning. Who do you want to reach? What do you want them to do? There is a strategy behind every project we do, and a plan helps to meet your objectives. Once a strategy is in place, our team will go to work with a full-service approach to making your project a success while reinforcing the brand of the University.
You’ve seen our photography around campus, on walls, banners, posters, publications, the website and more. It is a visual representation of the endless motion of our campus life. Visit our SmugMug site to see some of our great work.
Our in-house graphic design professionals will ensure that your printed materials are engaging, relevant and effective for your audience and goals.
Everyone loves a good story, and sometimes video is the best way to tell one! Let our team brainstorm with you to create story boards and manage the production of short videos for your program, event or department.
If you have a story to tell, we can help you write it and share it with the world. We can help you make sure that your grammar is correct, your message is clear, and your content is presented in a voice that reflects the University’s tone.
Our dynamic website has a content management system (CMS) with templates that allow you to manage your own web presence if you choose, or you can consult with one of our web administrators for assistance. We are happy to provide tutorials for the CMS or one-on-one instruction.
We are committed to achieving meaningful accessibility to this online environment for all users, including users with disabilities. Visit our website accessibility section for more information.
Join the conversation. Social media is here to stay! We can assist with the development of your social media presence, strategy for management, promotion and analysis of your social media campaigns, or share your exciting stories through the University’s social media channels.