Communication, B.A.

Effective communicators speak, write, and persuade with clarity and purpose. With a communication major, you’ll learn to be a creative, ethical, and well-informed communication professional. You’ll study communication through theory and practice as you gain both marketable skills and useful knowledge that helps increase your understanding of how communication operates in our world.

Available concentrations:

Journalism
Explore a variety of journalistic specialties. Deepen your understanding of the role journalism plays as a social force as you acquire the reporting skills and the practices needed to produce meaningful multimedia journalism. You’ll examine the organization and operation of news industries as well as social and professional issues journalists encounter.

Public Relations
Develop the knowledge and skills to maintain mutually beneficial relationships between organizations or individuals and their public. Your communication core foundation will help you understand the concepts and theoretical backgrounds that will enable you to plan, implement, and evaluate communication programs directed toward relationship building.

Media Arts and Analysis
This concentration is designed to give you the flexibility to focus on one medium—video, digital media, audio, or film—or combine two or more areas. You’ll have the opportunity to gain the knowledge and skills you need to analyze, evaluate, and produce media. Courses in the concentration also encourage you to examine the structures and functions of media organizations.

Communication and Culture
The goal of this concentration is to involve you directly with cultural interaction and experiences in preparation for work in culturally diverse contexts. You’ll get an overview of international, intercultural, and interpersonal communication models and strategies as you examine international issues and conflicts and emphasize intercultural awareness. Explore the ways relationships are structured by communication patterns and identify methods to help resolve and reconcile misunderstanding and estrangement.

Student-Defined Concentration
Design your own concentration within the major. Under unique circumstances and with the approval of your advisor and the department chair, you may design your own concentration—provided it meets specifications established by the department.

With a Bachelor of Arts in Communication, you’ll have the knowledge and skills to make a difference—from the local to the global level.

We offer high-quality academics, unique learning opportunities, and a gorgeous campus—and we have small classes, accessible faculty, and one-on-one support. 

You'll join fellow motivated students ready to make the most of the college experience through active participation. Become part of a caring and committed community that understands and embraces the bridge between academic study and civic responsibility.

All of our talented faculty have graduate degrees in the subjects they teach. Additionally, most have relevant industry experience. That means you’ll not only benefit from a robust foundation in communication theory, but you’ll also have the benefit of learning from those who’ve actually done the work you’re preparing to do. This unbeatable combination will give you the edge in the field of communication.

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