Skill-building experiences coupled with a knowledge base in essential concepts and theories in the field of public relations.
Graduates are able to successfully plan, implement and evaluate communication programs directed toward relationship building between organizations and their publics.
Our curriculum balances theory and practical experience, bolstered by foundational principles in ethics, diversity, and intercultural communication.
- Personal, one-on-one faculty advisers
- On-site television studio, radio station, student newspaper
- Internships locally and in Washington, D.C.
- Exceptional alumni networking
- Communication Club and Television Club
Alumni Career Paths:
- Media Relations Director
- Sports Communication Specialist
- Social Media Manager
- Campaign Director
- Public Health Advisor
- Digital Marketing Specialist
The Public Relations concentration focuses on the knowledge and skills required to develop and maintain mutually beneficial relationships between organizations or individuals and their publics. Students learn the skills, concepts and theoretical background to enable them to plan, implement and evaluate communication programs directed toward relationship building.
Requirements for the Communication Major - 45 Credits
Required Major Core - 27 Credits
- COMM 0101 - Introduction to Mass Communication
- COMM 0102 - Introduction to Human Communication
- COMM 0201 - Introduction to Communication Technology
- COMM 0204 - Writing for the Media
- COMM 0207 - Communication Ethics
- COMM 0209 - Global Communication
- COMM 0221 - Communication Theory
- COMM 0307 - Communication Law
- COMM 0320 - Foundations of Communication Research
STUDENTS MUST ELECT ONE OF THE FOLLOWING CONCENTRATIONS. In addition to the required courses for each concentration, students are required to take electives, one of which must bear a COMM designation. If the concentration requires three or more electives, one of the remaining electives may be chosen from the approved elective list from any of the other concentrations.
Public Relations - 18 Credits
Required - 9 Credits
Electives - choose three - 9 Credits. At least two must be COMM.
- COMM 0106 - Video Production I
- COMM 0216 - Issues in Advertising
- COMM 0220 - Communication and Conflict
- COMM 0222 - Intercultural Communication
- COMM 0223 - Web Page Design and Construction I
- COMM 0230 - Audio Production I
- COMM 0275 - Journalism I
- ENGL 0275 - Journalism I
- COMM 0303 - Persuasive Communication
- ENGL 0303 - Persuasive Communication
- COMM 0308 - Multimedia Journalism
- COMM 0309 - Broadcast Journalism
- COMM 0312 - Media Criticism
- COMM 0316 - Special Topics in Communication
- COMM 0317 - Health Communication
- COMM 0318 - Social Media, Social Context
- COMM 0321 - Political Communication
- COMM 0322 - Professional Communication
- COMM 0323 - Interpersonal Communication
- COMM 0340 - Organizational Communication
- ART 0228 - Graphic Design I
- ART 0344 - Graphic Design II
- ENGL 0103 - Speech
- ENGL 0392 - Business and Technical Writing
- MRKT 0231 - Marketing Management
- MRKT 0307 - Marketing Research Techniques
- MRKT 0328 - Principles of Advertising
- MOVP 0330 - Sports Promotion
- POLS 0318 - Public Management Skills
- PSYC 0200 - Industrial and Organizational Psychology
- SOCI 0311 - Complex Organizations
Additional Graduation Requirements
All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core.
The Communication Department prepares students to be well-informed, responsible citizens and creative and ethical communication practitioners. The department is unique in offering this balance of theory and practice, which is manifest through our courses, our widely respected internship program, and our students’ involvement in a wide and diverse variety of campus and community organizations.
From the local to the global level, our students and graduates apply their knowledge and skills to pursue further knowledge, establish professional careers, and improve their communities.