Communication Degree (B.A.), Public Relations Concentration

Nathan Dion, class of 2023, sits among a three professional cameras that he uses at John Garvey Inc., as their new Digital Public Relations Analyst. He wears a long-sleeved, blue sweater and tan pants. He holds a black camera in his lap while posing on a stool.

Shaping Connections: Build Your Future in Public Relations

The Public Relations concentration is designed to provide students with the knowledge, skills, and experience necessary to build and maintain strong, mutually beneficial relationships between organizations or individuals and their audiences. This program emphasizes the strategic and ethical principles of communication, empowering students to plan, execute, and evaluate effective public relations campaigns. Through a well-rounded curriculum, students develop expertise in media writing, advanced public relations techniques, and communication ethics, while also gaining insight into global and intercultural communication dynamics.

In addition to foundational courses, the program offers a range of electives, allowing students to customize their education to align with their interests and career goals. From video production and social media to persuasive communication and organizational strategies, these electives provide practical skills and diverse perspectives that prepare students for the evolving landscape of public relations. By integrating theory with real-world applications, the Public Relations concentration equips graduates with the confidence and capability to excel in fast-paced, dynamic professional environments.

Program Highlights

  • Personal, one-on-one faculty advisors
  • On-site television studio, radio station, student newspaper
  • Internships locally and in Washington, D.C.
  • Alumni networking opportunities
  • Communication Club and Television Club

Start Building the Communication Skills That Set You Apart

Take the first step toward a dynamic and rewarding career!

Empowering Communicators: Learn, Connect, Succeed

  • Communication student smiling with faculty at Academic Awards Ceremony.

    Tailored Learning and Career Support

    Customize your education to align with your personal interests and career goals through a broad selection of electives and individualized guidance from faculty advisors. Whether you’re drawn to media production, corporate communication, or advocacy, the program offers the flexibility to pursue your passions. Graduates leave with a strong understanding of PR principles, as well as the practical tools to succeed in a variety of communication-focused careers.

  • Student standing at podium giving a presentation.

    Industry Connections

    Gain valuable real-world experience through workshops, case studies, and projects that mirror industry challenges. With opportunities for internships and collaborations with professionals in the field, you’ll build a strong portfolio showcasing your abilities. Continuous feedback and mentorship from faculty with industry experience ensure you develop the skills and confidence necessary to excel in today’s competitive public relations landscape.

  • Westfield State University class of Advanced Public Relations pose in front of a poster design for “Stick Together with Rick’s Place Where Hope Scores Big,” campaign.

    Real-World Readiness

    The program combines theoretical foundations with hands-on experience. It covers key public relations concepts, including communication ethics, global media, and strategic planning, while offering specialized electives in areas such as social media, persuasive communication, and organizational strategies. Graduates are equipped with the knowledge and adaptability needed to succeed in a wide range of PR roles.

Program Details

Learning Outcomes

The Communication Department prepares students to be well-informed, responsible citizens and creative and ethical communication practitioners. The department is unique in offering this balance of theory and practice, which is manifest through our courses, our widely respected internship program, and our students’ involvement in a wide and diverse variety of campus and community organizations.

From the local to the global level, our students and graduates apply their knowledge and skills to pursue further knowledge, establish professional careers, and improve their communities.

What Can You Do With a Public Relations Concentration?

With a Public Relations concentration, you can pursue a wide range of career paths, including:

  • Campaign Director
  • Digital Marketing Specialist
  • Media Relations Director
  • Public Health Advisor
  • Social Media Manager
  • Sports Communication Specialist
Two students smiling at campus globe holding WSU pennant flags.

Ready to learn more?

Course Requirements

Program Description

The Public Relations concentration focuses on the knowledge and skills required to develop and maintain mutually beneficial relationships between organizations or individuals and their publics. Students learn the skills, concepts and theoretical background to enable them to plan, implement and evaluate communication programs directed toward relationship building.

 

Requirements for the Communication Major - 45 Credits

Required Major Core - 27 Credits

Note:

STUDENTS MUST ELECT ONE OF THE FOLLOWING CONCENTRATIONS: Communication and Culture, Journalism, Public Relations, Media Arts and Analysis, or the Student-Defined Concentration. In addition to the required courses for each concentration, students are required to take electives, one of which must bear a COMM designation. If the concentration requires three or more electives, one of the remaining electives may be chosen from the approved elective list from any of the other concentrations.

Public Relations - 18 Credits

Required - 9 Credits

Students must take the following:

Electives - 9 Credits

Students must choose any three elective courses from the following:

At least two must have a COMM designation.

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a general education or common core of studies, distributed among the different academic areas as detailed in General Education: WISE or Common Core.

Get Big-School Features with Small-School Advantages

We offer high-quality academics, unique learning opportunities, and a gorgeous campus—and we have small classes, accessible faculty, and one-on-one support. 

You'll join fellow motivated students ready to make the most of the college experience through active participation. Become part of a caring and committed community that understands and embraces the bridge between academic study and civic responsibility.

  • 17:1

    student-faculty ratio

  • 87%

    of students receive financial aid

  • 700+

    Internship Opportunities

Caring Educators with Real-World Experience

All of our talented faculty have graduate degrees in the subjects they teach. Additionally, most have relevant industry experience. That means you’ll not only benefit from a robust foundation in communication theory, but you’ll also have the benefit of learning from those who’ve actually done the work you’re preparing to do. This unbeatable combination will give you the edge in the field of communication.

Faculty Page

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Frequently Asked Questions

Do I have to submit SAT/ACT scores or an essay when I apply?

Westfield State University does not require an application essay, SAT and/or ACT scores, or letters of recommendation (except for special program admissions).     

All first-year applicants are reviewed for admission based on their high school record. First-year applicants must meet the minimum eligibility requirements established by the Massachusetts Department of Higher Education (DHE) in order to qualify for admission to a state university.   

Learn more about the application process and admissions here.

How much does Westfield State University cost?

Westfield State University offers a comprehensive university experience at an affordable cost—with many options for financial aid. Visit our Cost and Aid page to learn more. 

Will I receive academic support?

We’re invested in your success. Whether you need a little help adjusting to college, study strategies, tutoring, or disability services, the team at the Academic Achievement Department is ready to help. Our mission is to provide you with the tools to explore academic opportunities as well as to plot strategies for continued growth. 

Learn more about our student support services here.

How can I find the Communication Department on social media?

You can follow us on several social media platforms below:

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Communication Degree (B.A.), Public Relations Concentration