Integrated Marketing and Communications

Campus light pole with WSU flag on it and University Hall and Ely Campus Center behind it.

As trusted stewards of the Westfield State University brand, we're responsible for promoting the University's stories. Our office uses best practice strategies to work with our clients to consistently use the University's identity and message across a variety of platforms.

What is a brand?

A brand is an organization's unique identity and viewpoint that conveys its spirit and mission. When used at its optimal performance level, an organization can build connections with many audiences by ensuring that interactions are purposeful and informed.

At Westfield State University our brand focuses on providing an accessible, quality, higher education with a shared vision of our commitment to student engagement and success.

What is the importance of a brand?

The University's brand is one of our most important assets since it allows for consistency‌ ‌in‌ ‌our message, the way we speak, and the impression we make on others. 

You are Part of our Brand's Success

Materials intended for an external audience need to be reviewed, designed, and approved by marketing before they can be printed, produced, posted, or distributed. This extends to all mediums, including print, digital, video, and web. 

Visual brand Guidelines

Looking to Submit a Request or Attend a Training Session?

The process of communicating your message and reaching your target audience can be time-consuming and complex. Our in-house team of professionals have experience in marketing strategy, branding, visual design, copyediting, photography, and videography, as well as communicating with your target audience on the web and through social media.

Submit a Marketing & Communication Project Brief

Website Training Sign Up Form for New Content Managers

Social Media Strategy Session

Constant Contact & Canva Setup and Training

Office Resources

  • Nestor with comically large phone

    Learn about the services offered ranging from creative, web, social media, media relations, and photography!

  • Nestor, a blue colored Owl mascot, reads a book with a white owl face on its cover.

    When to capitalize or not to capitalize, date formats, names and numbers. This website sets you up for success with best practice guidelines.

  • Westfield State Nestor spirit logo

    View logos and assets.

  • Nestor Mascot posing on University Gate

    Mission statement, key messages, and attributes. Learn how to highlight the University and its reputation.