Alyssa Goodreau
Director of Marketing

Biography

Alyssa Goodreau is the Director of Marketing at Westfield State University. A two-time Westfield State alum, she joined the university in 2005 and has dedicated her career to supporting its mission and community. In her role, Alyssa oversees institutional marketing, brand strategy, and creative direction, collaborating closely with departments across campus to strengthen visibility and communicate the value of a Westfield State education. She focuses on clear, consistent storytelling and thoughtful, data-informed strategies that help the university connect meaningfully with prospective students, families, and the wider community.

Education

  • M.P.A., Westfield State University

  • B.A., Westfield State University

  • A.S., Holyoke Community College

  • Certificate in Brand Management, Cornell University

Alyssa Goodreau