Marketing Degree (B.S.)

Overview

A Marketing Degree prepares you to master the skills needed to excel in your chosen career. 

  • Intern

    with digital marketing firms 

Requirements

Program Description

The Marketing major consists of 75 credits. All students must complete 39 credit hours of the Business Core, 18 credits of Non-Business related courses, and 18 credits of Marketing coursework.

Requirements for the Management Major

Majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

Non-Business Required Courses - 18 Credits

Note:

* MATH 0105 or MATH 0106, Calculus I or II, will also satisfy this requirement.

Marketing - 18 Credits

  • MRKT 0306 - Logistics Management
  • MRKT 0307 - Marketing Research Techniques
  • MRKT 0328 - Principles of Advertising
  • MRKT 0337 - Consumer Behavior
  • 0300-Level Marketing Elective Credits: 6From the following list:MRKT 0309 Sales and Sales ManagementMRKT 0336 Fundamentals of RetailMGMT 0339 Seminar in Non-Profit ManagementMRKT 0350 Special Topics in MarketingMRKT 0353 Resort ManagementMGMT 0342 EntrepreneurshipMGMT 0344 Project ManagementMGMT 0346 LeadershipMGMT 0355 Digital and Social MediaMGMT 0398 Business InternshipMGMT 0350 Special Topics in ManagementMGMT 0302 Small Business ManagementACCT 0317 Cost AccountingFINC 0326 Insurance and Risk ManagementFINC 0319 Investments: Portfolio ManagementECON 0306 Managerial EconomicsECON 0314 Industrial OrganizationECON 0305 Introduction to Econometric MethodsGPS 0340 Data Collection and Analysis
Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core .