Marketing, B.S.

Two marketing students smiling at undergraduate research event.

Prepare for a career in the exciting and evolving world of marketing

Westfield State University’s marketing degree prepares you for a variety of high-demand careers in sales, marketing, business, and more. You’ll explore new frameworks around market segmentation and branding as well as develop aptitude in growing fields like digital and social media and analytics. Plus, you’ll gain real-world experience working alongside marketing managers in a variety of internship settings. You’ll also have access to our network of community partners, entrepreneurial organizations, alumni, and more.

Program Highlights

  • On campus, online, or hybrid learning 
  • Classes focused on developing skills for current industry needs
  • Study Abroad programs
  • Internship opportunities

Create impactful connections and inspire action through creative tactics and messaging.

Are you ready to start earning your marketing degree?

Become an asset in any organization.

  • Three students collaborate while working in a computer lab.

    Cutting edge coursework

    Explore and master the latest tools and trends in the marketing industry with classes in Digital/Social Media, Data Analytics, Segmentation Strategies, and more.

  • A professor points to something on a student’s computer screen.

    Individualized attention

    You’ll learn in small, engaging classes designed with your career goals in mind. You’ll have plenty of opportunity to collaborate with your peers as well as receive one-on-one attention from your professor. 

  • A student smiles while working on a computer.

    Real-world experience   

    Gain hands-on experience through a variety of marketing internship opportunities tailored to your professional and personal interests. Apply what you’ve learned in real working environments like digital marketing firms, local businesses, and more.

Program Details

Program Mission

The mission of the Management and Marketing Department is to provide a quality program of undergraduate education in the areas of management and marketing to the citizens of the Northeast region. As a comprehensive university, we focus on serving students who are seeking a high-quality education at an affordable price. Our program prepares students to be successful and productive members of any organization they join, enables them to contribute to the greater good of society, and provides them with a framework to continue expanding and learning throughout their personal and professional lives.

In pursuit of this goal, we provide a fundamental grounding in a core body of knowledge through the university’s common core. This exposure to multidisciplinary studies and cultural, and global diversity is complemented by our departmental business core requirements.

Program Vision

The vision of the Management and Marketing Department is to continually raise the quality and relevance of our programs in service of a diverse student population and the stakeholders of the commonwealth.

What can you do with a marketing degree?

Westfield State University’s marketing degree prepares you for a variety of high-demand careers, including:

  • Account manager
  • Brand manager
  • Community manager
  • Content strategist
  • Copy writer
  • Digital marketing manager
  • Event promotions manager
  • Research analyst
  • Sales manager
  • SEO specialist
  • Social media coordinator
A person wearing a suit points to a large display screen while giving a presentation in a professional setting.

Ready to learn more?

Course Requirements

Program Description

The Marketing major consists of 75 credits. All students must complete 39 credit hours of the Business Core, 18 credits of non-business related courses, and 18 credits of Marketing coursework.

Required Business Courses

Majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

Non-Business Required Courses - 18 Credits

Note:

* MATH 0105 or MATH 0106, Calculus I or II, will also satisfy this requirement.

Marketing (18 Credits)

Required Courses

Students must take the following courses:

300-level Marketing Electives

Students must choose any two electives from the following courses:

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a general education or common core of studies, distributed among the different academic areas as detailed in General Education: WISE or Common Core.

Get big school features with small school advantages.

We offer high-quality academics, unique learning opportunities, and a gorgeous campus—and we have small classes, accessible faculty, and one-on-one support.

You'll join fellow students ready to make the most of the college experience through active participation. Become part of a caring and committed community that understands and embraces the bridge between academic study and civic responsibility.

  • 15:1

    Student-faculty ratio

  • Study

    In Italy, Disney College Program, and more!

  • 87%

    of students receive financial aid

Accessible expert faculty and individualized attention.

While we are one of the largest majors at Westfield State University, we offer selective programs to students who desire individualized attention. You’ll benefit from the personalized attention you’ll get from our faculty. Our well-qualified faculty are subject matter experts with graduate degrees from prestigious universities. Their passion for teaching ensures that you’ll study in a supportive learning environment. Take advantage of research opportunities with faculty and one-on-one mentorships.

Marketing professor teaching in front of large screen wearing green button down shirt.

Award Winning Degree

Colleges of Distinction, an esteemed organization celebrating colleges and universities that provide exceptional undergraduate experiences, has honored Westfield State University for its outstanding programming in the field of business.

As a recognized College of Distinction, Westfield State has already earned acclaim for its commitment to well-rounded education. This latest recognition specifically highlights the institution's excellence in business education, emphasizing its effectiveness in preparing students for the demands of the field.

Colleges of Distinction 2025-2026 Best Colleges Business badge.

Frequently Asked Questions

Do I have to submit SAT/ACT scores or an essay when I apply?

Westfield State University does not require an application essay, SAT and/or ACT scores, or letters of recommendation (except for special program admissions).     

All first-year applicants are reviewed for admission based on their high school record. First-year applicants must meet the minimum eligibility requirements established by the Massachusetts Department of Higher Education (DHE) in order to qualify for admission to a state university.   

Learn more about the application process and admissions here.

How much does Westfield State University cost?

Westfield State University offers a comprehensive university experience at an affordable cost—with many options for financial aid. Visit our Cost and Aid page to learn more. 

Will I receive academic support?

We’re invested in your success. Whether you need a little help adjusting to college, study strategies, tutoring, or disability services, the team at the Academic Achievement Department is ready to help. Our mission is to provide you with the tools to explore academic opportunities as well as to plot strategies for continued growth. 

Learn more about our student support services here.

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Marketing, B.S.